The CPE course provides a concise overview of Facebook Inc., the global renowned social media company. Even if you’ve been using Facebook for many years and think you know practically everything about the platform, think again. Facebook Inc. is actually a rich constellation of communication, training, enterprise collaboration, digital payment, augmented reality services and smart hardware that go far beyond their popular social media app. You’ll walk away with a new appreciation and expanded awareness of Facebook enterprise tools that can be used to improve accounting operations and workflow.

Learning Objectives:

Upon successful completion of this course, you will be able to:

• When using Facebook, practitioners will be able to create at least 3 Facebook pages for your enterprise that allow you to share business information and invite customers to directly contact you.
• When navigating Facebook, practitioners will be able to point out at least 10 ways Facebook can be used for competitive intelligence and to gather insights on your business landscape, customers and competitors.
• When reviewing Instagram, practitioners will be able to identify at least 3 ways the app can be used to build brand awareness and engage customers.
• When evaluating Facebook messaging options, practitioners will be able to list at least 10 differences between WhatsApp and Messenger.
• When reviewing Facebook Workplace, practitioners will be able to give at least 4 examples of how the app is being used to get people talking and working together.

Topics Covered:

• The difference between the Facebook app and Facebook Inc.
• How many people actually use (and dont use) Facebook
• Facebook app fundamentals
• Messenger
• Instagram
• WhatsApp
• Oculus
• Workplace
• Portal
• Novi
• Facebook Blueprint
• Developer Program

Who Will Benefit/Target Audience:

Practitioners who want to explore Facebooks lesser-known digital services and hardware products for business, and how these tools can be used to expand your Internet presence and social capital.

Prerequisite Knowledge

Participants should have a basic understanding of Internet technology, online navigation, and digital productivity services.

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