This CPE course provides a concise overview of global business research — the practice of collecting, organizing, and interpreting information related to opportunities outside of local and national markets. This is becoming increasingly important for accountants because Internet and e-commerce advancements have made every online enterprise instantly global. Firms are now broadening their focus and expanding their operations and ambitions. Theyre going global and targeting the 95 percent of world consumers outside of Canada and the US. As never before, businesspeople are asking questions about exporting, investing, sourcing, partnering, and even recruiting offshore — and turning to their practitioners for answers. Discover the key factors youll need to address in an overseas business plan including international regulation, compliance, taxation, market analysis, and more. Youll walk away with a foundational understanding of how to explore your export potential, and where to go online for the latest and best information to establish and grow a business worldwide.

Learning Objectives:

Upon successful completion of this course, you will be able to:

• Understand how to make your way in the global economy
• Gather free market intelligence reports prepared by commercial experts
• Pinpoint the most promising industry opportunities by country
• Review what trade barriers are in place and what regulations needs to be followed
• Develop an export strategy and cross-border marketing plan

Topics Covered:

• Why Go Global?
• Optimizing Your Global Online Research
• Using Socal Media to Explore International Business Opportunities
• Google Market Intelligence Tools
• Google Translate
• World Business and Taxation Reports
• Global Business Incentives
• Commercial Guides and Reports
• Geopolitical Risks
• Trade and Investment Statistics
• Global Business Networks
• International Business Specialists
• Accounting International Alliances
• Offshore Staffing
• International Commerce Platforms
• Global Business Finance
• Shipping and Duty Resources
• Cross-Border Advocacy
• Key Takeaways

Who Will Benefit/Target Audience:

Practitioners at all levels who want a foundational understanding of how to explore your export potential, and where to go online for the latest and best information to establish and grow a business worldwide.

Prerequisite Knowledge

Participants should have a basic understanding of Internet technology, onlinenavigation, and digital productivity services.