The CPE course provides a concise overview of Google Analytics (GA), a web analytics service offered by Google. This tool is the most widely used website statistics service in the world. The app can be used to track and report website traffic and better understand how your customers interact with your online content. While the service might appear complex and intimidating at first, its core functions are relatively easy to master. Discover how to analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Youll walk away with a fundamental understanding of the platform, and how it can be used to uncover powerful insights on your business and accounting operations that may have been previously unknown.

Learning Objectives:

Upon successful completion of this course, you will be able to:

• When setting up GA, practitioners will be able to create a maximum of 100 accounts that can be used to track website traffic.
• When navigating GA, practitioners will be able to point out at least 20 panels in the GA dashboard that provide key insights.
• When reviewing the GA interface, practitioners will be able to create at least 10 types of reports that track visitors and engagement in real-time.
• When utilizing GA, practitioners will be able to monitor at least 10 data signals that capture demographic, geographic and technology information on their website visitors.
• When reviewing GA, practitioners will be able to give at least 4 examples of how the app can be used to increase visits to a website

Topics Covered:

• Google Analytics basics
• User interface tour
• How to access and set up
• Demo account
• Best practices
• Real-time reports
• Audience reports
• Acquisition reports
• How accounting operations ranked in Google Analytics for local business study
• How accountants can use the app their online visibility and credibility

Who Will Benefit/Target Audience:

Practitioners who want to better track their website activity and use these insights to increase their online traffic, customer base, and revenues.

Prerequisite Knowledge

Participants should have a basic understanding of Internet technology, online navigation, and digital productivity services.