This CPE course provides a concise overview of the intangible economy. This refers to investments and assets that do not physically exist but have core and long-term economic value for enterprises. These include things like data, patents, digital services, technology for computers and cell phones, search engine algorithms, websites, drug formulas, brand reputation, employee expertise, organizational processes, and even the sum of knowledge contained within the organization. You’ll walk away with a foundational awareness of intangible economy principles, how intangibles fundamentally differ from tangible assets, and practical ways you can think about and manage intangibles to drive growth and create long-term advantage in your own operations.

Learning Objectives:

Upon successful completion of this course, you will be able to:

• Identify at least 20 types of intangible assets
• Explain at least four ways intangibles contribute to corporate value and strategy.
• Point out at least five economic, social, and regulatory forces that are driving interest in intangibles
• Summarize the three major categories of intangibles
• Describe at least four ways intangible assets differ from tangible assets, and how intangibles challenge conventional economic thinking and traditional business assumptions

Topics Covered:

• What is the Intangible Economy?
• The Major Categories of Intangible Assets
• The Growing Importance of Intangible Assets
• How Intangibles Play a Major Role in Improving Productivity and Competitiveness
• Whats Different About Intangible Assets Compared to Tangible Assets?
• New Strategies for Intangible Asset Measurement and Management
• How to Master the Deployment of Intangible Investment

Who Will Benefit/Target Audience:

Practitioners who want a basic, non-technical understanding of intangible economy principles, and how to master the deployment of intangible investment in a dynamic era of intellectual property realization, digital transformation, and value dematerialization.

Prerequisite Knowledge

Participants should have a basic understanding of Internet technology, online navigation, and digital productivity services.